ENCYCLOPEDIA OF PUBLIC RELATIONS (2-vols set)

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Hardcover

Encyclopedia of Public Relations
Two Volume Set
Edited by: Robert L Heath University of Houston
Cloth : 0-7619-2733-6
Publisher: Sage Publications Inc
Pub Date: 10/2004
Pages: 1000
Subject Areas:
-Public Relations (Analysis)
Description:
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.
With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.
It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.
Topics Covered:
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Groups
- History
- Jargon
- Management
- Media
- News
- Organizations
- Practitioners
- Relations
- Reports
- Research and Analysis
- Theories and Models
Advisory Board
Elizabeth L Toth, Syracuse University
John Madsen, Rock Island, Illinois
Dean Kruckeberg, University of Northern Iowa
Kirk Hallahan, Colorado State University
Timothy Coombs, Eastern Illinois University
Shannon A Bowen, University of Houston
A A (Betteke) van Ruler, Free University, Amsterdam
Kathleen S Kelly, University of Florida
Table of Contents:
Public Relations Society of America Member Statement of Professional Values (Code of Ethics)
International Association of Business Communicators (Code of Ethics)
Milestones in the History of Public Relations
Public Relations Education for the 21st Century
A Port of Entry
The Corporate Annual Report
An Evolution (American Bell Telephone Company Annual Report, 1881; AT&T 2002 Annual Report)
Public Relations Society of America Local Chapters
Public Relations Online Resources
Where to Study Public Relations
Dictionary of Public Relations Measurement
Other highly recommended References:
We have many collections in related fields, as below:
-- CORPORATE SOCIAL RESPONSIBILITY (CSR)
-- ADVERTISING
-- MARKETING
-- COMMUNICATIONS (incl. Corporate Communications, Marketing Communications)
-- MEDIA STUDIES

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