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KNOW-HOW
The 8 Skills That Separate People Who Perform
from Those Who Don’ t

knowhow

What Peter Drucker’ s The Practice of Management and The Effective Executive were to the 20th-century industrial age, Ram Charan’ s Know-How is to the 21st-century global digital knowledge worker age. Brilliant, immensely practical, and comprehensive — with almost self-evident prophetic wisdom.�
— Stephen R. Covey, author of The 7 Habits of Highly Effective People
and The 8th Habit

The new grand theory of leadership by Ram Charan . . . The breakthrough book that links Know-How — the skills of people who know what they are doing — with the the personal and psychological traits of the successful leader.

How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance of leadership for the real deal. Without a doubt, intelligence, vision, and the ability to communicate are important. But something big is missing: the know-how of running a business — the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before.

For well over four decades, Ram Charan has been learning in the most visceral way the underlying reasons why leaders succeed and fail. As one of the most influential advisors to top management teams of leading companies around the world, he has had a front-row seat to observe the cause and effect of leadership practices and behaviors.

Ram Charan’ s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century:

* Positioning ( and when necessary, repositioning) your business by zeroing in on the central idea that meets customer needs and makes money
* Connecting the dots by pinpointing patterns of external change ahead of others
* Shaping the way people work together by leading the social system of your business
* Judging people by getting to the truth of a person
* Molding high-energy, high-powered, high-ego people into a working team of leaders in which they equal more than the sum of their parts
* Knowing the destination where you want to take your business by developing goals that balance what the business can become with what it can realistically achieve
* Setting laser-sharp priorities that become the road map for meeting your goals
* Dealing creatively and positively with societal pressures that go beyond the economic value creation activities of your business

Know-How is the missing link of leadership. By Showing how the eight know-hows link to, interact with, and reinforce personal and psychological traits, Ram Charan provides a holistic and innovative portrait of successful leaders of the twenty-first century.

Praise for Know-How

“ Uniquely Charan. Practical, insightful, application-oriented, and full of wisdom.�
— Larry Bossidy, retired Chairman and CEO of Honeywell International and Coauthor of Execution and Confronting Reality

“ Know-How is a breakthrough book for leaders and those who aspire to a leadership job.�
— James M. Kilts, Centerview Partners, former Chairman and CEO of Gillette

“ Ram has an unparalleled track record of providing executives with compelling yet practical advice on how to succeed in tumultuous business environments.�
— Ivan G. Seidenberg, Chairman and CEO of Verizon

“ This is the leadership book for the new generation.�
— Ron Meyer, President and COO, Universal Studios

“ What is truly pathbreaking is Know-How’ s integration of the right skills for running business with the personal and psychological traits of the successful leader.�
— Bill Conaty, Senior Vice President, Human Resources, General Electric

“ Know-How brings the complex subject of business leadership down-to-earth with practical advice on what you really need to know to run a business.�
— Michael J. Critelli, Chairman and CEO, Pitney Bowes

“ Ram Charan’ s very practical book on the eight ‘ know-hows’ that are the foundation for leadership performance and success [ is] a very worthwhile read.�
— A. G. Lafley, Chairman and CEO, Procter & Gamble

“ Ram Charan has hit the nail on the head by constructively linking personal attributes and business success.�
— W. James McNerney Jr., Chairman, President, and CEO, The Boeing Company