Keterangan :

WE offer 25% equity on this lucrative company.

The Market

The target market is broadly based on the applications of humate products to soil management
and greenhouse gas emissions reductions and it encompasses several segments, inter alia:

• Bio-fuel crop farming;
• Bio-inorganic or Organic crop farming;
• Organic or bio-inorganic cultivation of turf grass in sports fields and similar facilities;
• Nitrogenous fertilizers manufacturers, with significant nitrous oxide emissions.
The applications of humate to soil management and emissions reductions is relatively untapped
market with huge growth potential. The return on invest is very high and sustainable in a long-
term. The company will apply a highly focussed multi-dimensional marketing strategy to reach
the target market very quickly. The market is relatively small in agronomic sector as a whole, but
it is growing very rapidly. This growth is driven primarily by global efforts in reducing green
house gases emissions from human activities to the atmosphere and mitigating their adverse
effects on climate change. Ultimately, the company aims to be the leader in the production and
supply of aquatic humate products.Within the duration of this business plan it expects to secure at
least 20% of local market and 5% international market, which give a combined market share of
25%.

Product

The company produce aquatic humate by extracting humic substances from fresh surface waters
in the Cape region to produce proprietary commercial products of different grades. This will
mainly recovered from municipal water processing plants following a patent process

The grading is based on specific ultra-violet absorbance (SUVA) of raw water, which essential
determines the fraction or relative quantity of humic substances in dissolved natural organic
matter, measured as dissolved organic carbon and ultra-violet absorbance at the wavelength of
254 nanometres (Edwald and Tobiason, 1999; and USEPA, 1998). Thebe et al. (2000)
demonstrated that the concentration of humic substances in surface waters in the Western Cape
Province of South Africa is much higher than those reported in literature. Based on this work and
an extensive research conducted by the main author over the passed fourteen years, the grading
described below was incorporated to permit commercialization of the products:

• Super Grade Humate™ (SG-Humate™) — This is premium product containing nearly
only humic substances and its SUVA of greater than 6 litres per milligram-metre (R/mg-m);
• High Grade Humate™ (HG-Humate™) — This is product contains mostly humic
substances and has SUVA of between 4 and 6 R/mg-m;
• Mixed Grade Humate™ (MG-Humate™) — This is product contains a mixture of humic
substances and other natural organic matter and has SUVA of between 2 and 4 R/mg-m;
• Ammonium Humate™ (NHx-Humate™)
— This product shall contain more nitrogen
than natural humic substances to increase its nutritional value and wider applications.

The benefits of humate applications in soil management are numerous (Mikkelsen, 2005; Malan,
2004; Mathur, 2004; and Mayhew, 2004), inter alia:

• Reduce the need for nitrogenous and other inorganic fertilisers;
• Improves uptake of nitrogen and other important nutrients;
• Prevent soluble inorganic fertiliser from leaching out of soil matrix;
• Replenish carbon and restore its balance in soils;
• Improve soil physical properties and its water holding capacity, and the latter is important
for drought resistance and water conservation;
• Chelate soil nutrients, make minerals soluble and act as storage for nitrogen, phosphorous,
sulphur, zinc and other nutrients;
• Remove toxins from the soil.
In terms of the Kyoto Protocol and United Nations Framework Convention on Climate Change,
industrialised countries, mainly in northern hemisphere are allocated air pollution quotas to
encourage them to reduce their greenhouse gases by 5% compared to 1990 levels during the
period between 2008 and 2012 . These quotas are divided down to operational level of individual
plant. However, in less industrialised countries, including South Africa, companies are awarded
carbon credits (known as certified emissions reductions) for developing technologies that reduce
or offset emissions under Clean Development Mechanism programme (Gilmour, 2007;
Magrofuoco, 2007).

Some other writers opinions on
Humates: http://www.humate.info/