NYX was named after the ancient Greek goddess who ruled the night just like many of our fans who rule the night life in this modern techno-savvy world. We offer a wide variety of products ranging from eye shadows to foundation and brushes to eye lashes and glitter to glosses. Everything a professional makeup artist needs for the job or a goddess needs to create her look for a night on the town.

NYX originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur name Toni Ko. Ms. Ko has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at approachable prices.

Here's the catch: NYX offers the best quality of cosmetics at attractive prices. Yes, that's right, you can splurge without guilt. This has made NYX the fastest growing cosmetic company in the United States. The ultramodern and stylish packaging fused with the huge selection of highly pigmented colors continues to catch the eyes of many hip and sophisticated makeup gurus and
has become a fave in their kits.